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Understand digital channels to reach HCPs - phamax Academy

Introduction

Course introduction and objectives
Glossary

Overview of digital channels

What are digital channels and what type of channels exist (3:44)
Important Channel Selection Points (4:02)
Quiz section

Let's dig into the most important digital medical channels

Medical Media and Journals - What are they (10:27)
Medical Media and Journals - Type of Advertisements (10:13)
Organic and Paid Search (6:45)
Social Networks - General and Medical Social Networks (7:56)
Quiz section: Medical Media and Journals
Quiz section: Organic and Paid Search
Quiz section: General and Medical Social Networks

How to put all that together

Omnichannel VS Multichannel (2:10)
Tactics - What are they (5:00)
Tactics - How to prioritize them (6:05)
Quiz section

Resources

FAQ
Slides and Templates

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Glossary

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